Spotted....

On my weekly walks through the Lower East Side of Manhattan with my besties I have run into a tiny pink truck with a cute front seat and quite a unique inside.... my curiosity got the best of me and i googled the truck..... turns out, its the HEARTSCHALLENGER!!!!!





From the NYTIMES: Mister Softee meets his match when Heartschallenger rolls into the Big Apple this month. The powder-pink trucks are stocked with ice cream and global treats served up by Leyla Safai, an L.A.-based artist, and her musician beau, Ben Pollock, who wrote a collection of modern melodies to accompany their arrival (think Good Humor with an electro-pop twist). The couple, who also perform as the band Heartsrevolution, travel wherever the truck is hired to enliven weddings, birthday parties, even film festivals. Heartschallenger also collaborates with local artists across the country to curate curbside exhibitions, show films, play music and share sweets like the artist Gary Garay’s ice pops shaped into peace signs. Next stops: England and France. Go to www.heartschallenger.com.

Last spotted outside of Courtney's apartment on Ludlow and Grand in the L.E.S. We took some pics!


You can read all about it in the media, for example... Daily Candy did a shout out to the little truck as well as several other magazines...... for more press releases go to the website... www.heartschallenger.comI love new york :)